About Us

About Shera

For over 50 years, Shera has been more than just a brand – it has been a part of your life, your journey, and your everyday comfort. What started as a simple dream to provide quality hosiery products at the best price has now grown into a name that families trust across generations.

We have seen the world change, styles evolve, and technology advance – and with every change, we have adapted, improved, and continued to bring you the best in comfort, durability, and affordability.

From the very beginning, we have believed in long-term relationships with our customers, our partners, and everyone who has been part of the Shera Pariwar. It is your trust and support that have made Shera a name known in every home, shop, and market where we stand proudly alongside the best.

No matter where we are, we never forget our promise to deliver the finest quality at every price point so that everyone, from every walk of life, gets to experience the best without compromise.

Our Journey

Started as Choudhary Hosiery in Kolkata

1967

First product launched

Our First Product was Shera pine vest

1968

First Market at Sitamarhi

1968

First Radio ad

We ran our ad with our first jingle - "Sab par bhari
Shera gold banyan hamari"

1972

First Print ad

1985

First retail sales conference

We ran our ad with our first jingle - "Sab par bhari
Shera gold banyan hamari"

1985

First wholesale sales conference

We started doing sales conference in a small district and gradually over the years the love towards shera went on growing and our sales conference got bigger every year leading to our First Wholesale sales conference

1992

First Customer Sales Offer

We ran Scratch and win offer and the winner was given airplane ticket

1996

First Ad shoot and and released on single and multiscreen

2002

First ad run on television

2004

Monoj tiwari signed as brand ambassador

He continued to be Shera's brand ambassador till date

2007

Shweta tiwari signed as brand ambassador

She was brand ambassador of Shera till 2014

2008

Company Incorporated to Shera hosiery pvt ltd

2010

Vivek Oberoi signed as brand ambassador

He continued to be our brand ambassador till date

2014

New Corporate office

Corporate office inaugurated at PS SRIJAN
CORPORATE PARK KOLKATA

2017

Some New ERA
Experiences 

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